Learn Google Ads & Social Media Ads

Learn Google Ads & Social Media Ads

Duration:

4 Weeks | 16 Expert-led Sessions | Includes Certification

Course Objective:

To help learners build, manage, and optimize ad campaigns on Meta (Facebook & Instagram), Google Search & Display, and YouTube, through real examples, campaign walkthroughs, and performance insights.

Course Outline

Week 1 – Paid Ads Foundations

Session 1: Introduction to Paid Ads & Campaign Structures
Session 2: Understanding the Ad Funnel & Buyer Journey
Session 3: Basics of Ad Creatives – Copy, Design & CTA
Session 4: Audience Targeting & Ad Psychology

Week 2 – Meta Ads (Facebook & Instagram)

Session 5: Setting Up Business Manager & Ad Accounts
Session 6: Creating Campaigns on Meta – Step-by-Step
Session 7: Budgeting, Bidding & Optimization Strategies
Session 8: Retargeting, Lookalikes & A/B Testing

Week 3 – Google Ads & YouTube

Session 9: Google Search Ads – Setup & Best Practices
Session 10: Google Display Ads – Visual Ad Campaigns
Session 11: YouTube Ads – Formats, Targeting & Scripts
Session 12: Google Ads Manager Dashboard & Analytics

Week 4 – Strategy, Reports & Certification

Session 13: Analyzing Ad Metrics – CTR, CPC, ROAS & More
Session 14: Building Multi-Channel Ad Funnels
Session 15: Ad Campaign Review & Fixing Mistakes
Session 16: Final Project + Certification + Client Strategy Tips

Outcome

By the end of this course, you will:

• Run optimized campaigns across Meta, Google, and YouTube
• Create high-performing ad creatives and target the right audience
• Analyze and improve your ad performance with confidence
• Earn a certification to boost your digital marketing portfolio