Digital Marketing Basics

Learn Digital Marketing Basics

Sessions

Week 1 – Foundations of Digital Marketing

1. Introduction to Digital Marketing
2. Understanding the Digital Customer Journey
3. Websites & Landing Pages
4. SEO Basics (Search Engine Optimization)
    

Week 2 – Content, Social & Email Marketing

1. Content Marketing Fundamentals
2. Social Media Marketing (Organic)
3. Paid Social Media Advertising
4. Email Marketing Essentials
    

Week 3 – Performance & Analytics

1. Google Ads Overview (Search & Display)
2. Analytics & Performance Tracking
3. Digital Campaign Planning
4. Conversion Rate Optimization (CRO)
    

Week 4 – Tools, Trends & Career Readiness

1. Tools Every Digital Marketer Should Know
2. Building Your Digital Portfolio
3. Freelancing vs. Full-time in Digital Marketing
4. Final Assessment + Certification + Career Q&A