Career in Marketing (Product & Service)

Career in Marketing (Product & Service)

Duration:

2 Weeks | 8 Expert-led Sessions

Course Objective:

To introduce learners to core marketing principles across product and service industries, covering market strategy, positioning, campaign planning, and customer understanding for real-world marketing roles.

Course Outline

Week 1 – Marketing Mindset & Foundations

Session 1: Understanding Modern Marketing
Session 2: Product vs. Service Marketing
Session 3: Market Research & Customer Insights
Session 4: Positioning & Messaging

Week 2 – Campaigns, Channels & Career Growth

Session 5: Marketing Campaign Planning
Session 6: Digital vs. Traditional Channels
Session 7: Branding & Content Strategy
Session 8: Marketing Careers & Portfolio Building
 

Outcome

By the end of this course, you will:

• Understand how marketing works across product and service roles
• Apply strategic thinking to real campaign examples
• Build positioning and messaging with clarity
• Gain a clear roadmap to explore your marketing career path